Consumer – All consumers are looking for a way to lose weight without changing taste and texture of food
No other fat replacement ingredient has all of the benefits and functionality of Z-Trim
Z-Trim is healthy for you, it lowers calories and fat, but everything else stays the way it was before
Consumers don’t want products featuring low fat, no fat, less fat. They want same taste and texture with less calories
Rising tide of health consciousness, weight issues, digestive disorders, diabetes, heart disease
Growing fears of the effect of “fast food” on health