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Z Trim Holdings Engages Aveka Group to Optimize
Service and Supply to Food Processors

        • Collaboration to augment new product/market development and manufacturing initiatives is the latest step in Z Trim Holdings� ongoing commitment to add value for its customers

        MUNDELEIN, IL, December 21, 2009/PRNewswire/ -- Z Trim Holdings, Inc. (OTC BB: ZTHO � News), manufacturer of multifunctional dietary fiber ingredients for the food industry, today announced it has entered into an agreement with the Aveka Group to  collaborate on new product development and manufacturing initiatives.  The Aveka Group is a contract manufacturing and research and development company that focuses on particle technology.  Cresco Food Technologies, LLC, part of the Aveka Group, is a food and nutraceutical processing facility adhering to the highest quality standards in the food industry.


        �Aveka is the perfect partner to help us expand both our production and innovation capabilities,� said Steve Cohen, CEO of Z Trim Holdings.  �Their team brings a diverse mix of knowledge and experience across several markets including food, industrial, pharmaceutical and cosmetics, all of which have the potential to use and benefit from our technology.�


        Z Trim Holdings engaged Aveka to assist in further optimization of the manufacturing process and to develop plans to protect and expand Z Trim�s intellectual property. The agreement includes research and development initiatives aimed at establishing and expanding the functional performance of the insoluble and soluble fibers derived from Z Trim Holdings� existing patented processes.


        �We are extremely excited to be working with Z Trim Holdings,� said Dr. Willie Hendrickson, founder of the Aveka Group.  �Z Trim�s technology is truly revolutionary, and fits in perfectly with Aveka�s and Cresco Food�s business models of producing value added products across the food industry and, very possibly, a number of other industries.�


        �Our partnership with Aveka strengthens our ability to provide superior performance and cost-containment solutions to food manufacturers,� stated Mr. Cohen.


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        ABOUT AVEKA

        The AVEKA Grouphttps:////www.aveka.com) is a contract manufacturing and research & development company that focuses on particle technology.  Whether you require basic spray drying, a specialty particle coating or a highly engineered microcapsule, we have technologies, processes, and manufacturing capabilities to provide solutions.


        AVEKA works closely with its clients to provide innovative approaches and quality manufacturing.  Our breadth of industry knowledge and wide spectrum of technology platforms allow us to provide unique insight and creativity which results in value-added products and services for our customers.  Our research team will help you find the best solution to your processing needs.


        From lab scale samples to full-scale production, we have the manufacturing sites and quality systems to service a wide variety of applications and markets including specialty chemicals, industrial materials, food and nutraceuticals, pet food, agriculture, microelectronics, personal care, medical and pharmaceutical.    


        ABOUT Z TRIM

        Z Trim Holdings, Incorporatedhttps:////www.ztrim.com, deploys technology, formulation, and product performance solutions built around cutting edge multifunctional dietary fibers for both domestic and international food markets. Made from either corn bran or oat hulls, Z Trim� fiber ingredients contribute multifunctional attributes for food product design and processing, including moisture management, texture and appearance quality, fat and calorie reduction, clean labeling, and cost-control. Z Trim� can provide enhanced eating quality, outstanding product performance, and frequently, improved nutritional profiles in meats, sauces, dressings, microwaveable hand-held snacks, baked goods, fillings, toppings, prepared meals, ice cream, cream cheese, dips, and many other food products.


        Forward-Looking Statements and Risk Factors

        Certain statements in this press release are "forward−looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward−looking statements. Other factors, which could materially affect such forward−looking statements, can be found in our filings with the Securities and Exchange Commission at www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward−looking statements and are cautioned not to place undue reliance on such forward−looking statements. The forward−looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward−looking statements to reflect subsequent events or circumstances.


        Contacts:

        Media:
        Phil Versten
        (847) 549-6002
        [email protected]

        Investors:

        Thomas Wagner

        Legend Securities, Inc.
        718-233-2627


        John Columbia

        Legend Securities, Inc.

        718-233-2677