Bay Valley's French Style Dressing Demonstrates
Z Trim's Value to Private Label and Store Brands
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MUNDELEIN, Ill., February 11, 2009/PRNewswire/ -- Z Trim Holdings
(OTCBB: ZTHO), manufacturer of healthy multi-functional food
ingredients, announced today that Bay Valley�s E.D. Smith �Garden
Goodness� French Style Dressing is made with Z Trim, listed as �corn
fiber� on the ingredient panel.
E.D. Smith, a
division of Bay Valley Foods, Inc., is committed to being the #1 store
brand supplier of pourable dressings in North America. They offer the
most extensive line in the industry with over a 1000 varieties
including over 500 custom formulations. Parent company Tree House Foods
had racked up over $120 million in consumer and foodservice sales of
salad dressing alone by the end of the 3rd quarter of 2008.
Eric Esterline,
Director of Product Development for Bay Valley Foods and their E.D.
Smith Division, uses Z Trim to meet both a fiscal and a formulary
challenge, controlling his costs while responding to the demand for
quality and nutrition from the expanding demographic of value-minded
consumers.
�We replaced 50% of the oil in our French Dressing with Z-Trim corn fiber,� he said. �We saved on cost while giving our customers a healthier, great tasting dressing� a win-win!�
With the private label and store brand shares of total sales in some grocery stores approaching 30%, up from an industry average of 16% in 2005, the market for this segment has approximately doubled in less than 5 years.
Z Trim is now being
used by manufacturers, restaurants, schools, and consumers on 6
continents to replace as much as 80% of the fat and calories, as well
as offering innovative alternatives in terms of pricing and
functionality, to gums, modified starches and phosphates in foods
without changing taste, texture, appearance or digestive properties in
the doughs, fillings and icings of baked goods, dairy products,
extruded snacks, desserts, sauces, dressings, processed meats and many
other foods.
�We�ve been watching
the private label and store brand trends pretty closely over the past
year and have incorporated it into our market targeting,� said Steve
Cohen, CEO of Z Trim Holdings. �Z Trim�s value proposition of expanding
its manufacturing customers� margins, while maintaining or improving
textural integrity and improving nutritional profiles is a perfect
match with this sector,� he added.
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ABOUT Z TRIM�
Z Trim, www.ztrim.com, is a functional food
ingredient and emulsifier and is made from the hulls of either corn or
oat. Z Trim is a versatile product that can serve as a fat replacement,
thickening agent or emulsifier with texturization, binding, shaping,
suspension, water control and pH balance attributes. Z Trim represents
a frequently cost competitive alternative or complement to many of the
oils, gums and starches it can replace. Because Z Trim is non-caloric
dietary fiber, replacement of added fats with Z Trim can achieve up to
80% calorie reduction in many foods without negatively affecting taste
or texture, and can substantially reduce harmful trans and saturated
fats found in many foods. Z Trim has wide application in dairy
products, dressings, dips, sauces, baked goods, processed meats, snack
foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk
shakes and many other foods.
Forward-Looking Statements and Risk Factors
Certain statements in this press release are "forward−looking
statements" within the meaning of Section 27A of the Securities Act of
1933 and Section 21E of the Securities Exchange Act of 1934. These
statements involve a number of risks, uncertainties and other factors
that could cause actual results, performance or achievements of Z Trim
Holdings to be materially different from any future results,
performance or achievements expressed or implied by these
forward−looking statements. Other factors, which could materially
affect such forward−looking statements, can be found in our filings
with the Securities and Exchange Commission at www.sec.gov, including
risk factors relating to our history of operating losses, that our
auditors have expressed substantial doubt regarding our ability to
continue as a going concern, the fact that we may dilute existing
shareholders through additional stock issuances, and our reliance on
our intellectual property. Investors, potential investors and other
readers are urged to consider these factors carefully in evaluating the
forward−looking statements and are cautioned not to place undue
reliance on such forward−looking statements. The forward−looking
statements made herein are only made as of the date of this press
release and we undertake no obligation to publicly update such
forward−looking statements to reflect subsequent events or
circumstances.