Brazilian Dairy Industry to Benefit from
New Z Trim Hydration Production Capability

�         Upgraded Vogler Ingredients facility in S�o Bernardo do Campo to hydrate up to 3 metric tons of Z Trim gel per day.

�         18,000 lb. order of Z Trim from Kraki in Q4 2008 will help to meet increasing demand.

�         Expansion into dairy industry to enable Brazilian food companies Vogler and Kraki to surpass previous South American sales of Z Trim to bakery, confection, meat, dairy, drink and snack food industries.

 

MUNDELEIN, Ill., February 17, 2009/PRNewswire/ --  Plant upgrades that will enable Z Trim multi-functional fiber powder to be hydrated to gel form for sale to the $4 billion Brazilian dairy industry* have been completed by Vogler Ingredients, according to Brazilian food manufacturing, technology solutions and ingredient companies Vogler Ingredients, and Kienast & Kratschmer, Ltda. (Kraki) along with Mundelein, Illinois-based Z Trim Holdings, Inc. (OTCBB: ZTHO).

�This facilitates the dairy industry�s acceptance and use of Z Trim,� said Caio Agmont, Director for Kraki. �Now we can provide Z Trim as a fat replacement or stabilizing gel to many of the Brazilian food companies that process dairy foods, as well as to the nineteen billion dollar Brazilian baking industry.�

Currently, Kraki is selling 1.5 tons per month of Z Trim for use in yogurts, cream cheese, cream, butter and cheese spread. They anticipate sales growth to 4 tons per month over the next 6 months and, as the exclusive distributor of Z Trim in Brazil, recently placed a single order for 9 tons of Z Trim powder.

�We focus on the dairy and ice cream market,� Agmont said. �Most of our projects focus on the functionality of Z Trim as texture enhancement, stability enhancement, yield improvement and, of course, fat reduction.�

Vogler Ingredients is marketing Z Trim to a wide cross section of the $45 billion Brazilian processed food industry* including companies such as Itambe, Casa Su��a, Selita and salad dressing and sauce manufacturer Sakura, as well as a multinational baking company. Discussions and tests are underway with several additional multinationals. Vogler is currently working on 20 Z Trim-related projects.

Z Trim Holdings selected Kraki to be its exclusive distributor in Brazil.  Vogler has substantial experience as a bakery, dressings and snacks industry distributor in South America. Kraki covers the meat, dairy and ice cream industries and supplies Vogler with Z Trim for sale to its food category markets.

Vogler�s improved plant capabilities could bring Z Trim a step closer to realizing its potential in the South American food markets, as first recognized in 2006 when it was awarded the title of �Most Innovative Ingredient� at the Food Ingredient South America (FISA) conference and exposition that year.

�These upgrades expand the number of process-ready opportunities for Z Trim in a market in which we�ve already established the superiority of our products,� said Steve Cohen, CEO of Z Trim Holdings, Inc. �We look forward to working with Kraki and Vogler to achieve the sales volume projections these upgrades were intended to make viable.�

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ABOUT Z TRIM�

 

Z Trim, www.ztrim.com, is a functional food ingredient and emulsifier and is made from the hulls of either corn or oat. Z Trim is a versatile product that can serve as a fat replacement, thickening agent or emulsifier with texturization, binding, shaping, suspension, water control and pH balance attributes. Z Trim represents a frequently cost competitive alternative or complement to many of the oils, gums and starches it can replace. Because Z Trim is non-caloric dietary fiber, replacement of added fats with Z Trim can achieve up to 80% calorie reduction in many foods without negatively affecting taste or texture, and can substantially reduce harmful trans and saturated fats found in many foods. Z Trim has wide application in dairy products, dressings, dips, sauces, baked goods, processed meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes and many other foods.

ABOUT KRAKI

Established in 1953 and located in San Andre, Brazil, Kraki provides additives and ingredient solutions for the meat , dairy and ice cream industries and is the leader in the ingredient solutions and technology for the Brazilian meat industry.  Kraki has a long history in introducing new food technologies in the Brazilian market but also has extensive international links. The Kraki-Lopesco group, combined, has 17 facilities in Latin America covering the food, pet nutrition and pharmaceutical industries.

ABOUT VOGLER

Vogler Ingredients was established in 1990 with the purpose of becoming a specialized company in the innovation of new ingredients for the food and beverage, pharmaceutical and pet food industries.

As a result of many years work, Vogler has a unique position among the companies in this sector. Always working with quality products and internationally renowned brand names, we are constantly meeting the demands of this market and meeting each of our customer's needs.

Our investments in infrastructure, qualified professionals and the developing of new brand names and partners assure that Vogler customers always receive high quality products from reliable sources.

In 2003 Vogler inaugurated its headquarters in S�o Bernardo do Campo, at a prime location that encompasses quality and technology. In 2004, investments were made in the area of systems and the implementation of the VQS (Vogler Quality System), and in 2006 the analyses, development and applications lab came into full operation, as well as the start of the Vogler Systems Production Division. All this so our customers can receive our products with the Vogler quality.

The company's structure allows for adequate storage conditions as demanded by the regulating bodies.

Vogler Ingredients is considered an excellent channel for the promoting and distribution of brand names and products from all corners of the globe, keeping a regular stock of raw materials serving all of Brazil.

 

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward−looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward−looking statements. Other factors, which could materially affect such forward−looking statements, can be found in our filings with the Securities and Exchange Commission at www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward−looking statements and are cautioned not to place undue reliance on such forward−looking statements. The forward−looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward−looking statements to reflect subsequent events or circumstances.

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*https://www.ers.usda.gov/publications/aer760/aer760d.pdf