Z Trim� to be Distributed in Israel by Freya ICB

Latest Distribution Deal Reflects Steady Progress in Expanding Reach Across the Globe and Across Market Segments in the Food Industry

MUNDELEIN, IL, February 6, 2009/PRNewswire/ -- Z Trim Holdings, Inc. (OTC BB: ZTMH � News), manufacturer of multi- functional food ingredients, has agreed to an exclusive Israeli distributorship agreement with Freya ICB Inc. (�Freya�), a company engaged in the supply of various high quality products for a number of other suppliers/manufacturers in Israel.  Freya has agreed to spend a minimum of $200,000 (US) on an introductory marketing push in order to introduce Z Trim products to the Israeli market.

This news comes on the heels of other distribution-related announcements, including that of global distributor DKSH securing a large European order and WTI representing Z Trim to the meat and poultry industry.

For a term of at least three years, Freya will introduce, promote, market, distribute, sell and service the Z Trim� and NanoGum� brands and blends in Israel.

With sales growth of 29.9% forecast (Research and Markets Reports) for Israel's mass grocery retail (MGR) sector to 2010, Z Trim foresees potential for steady growth in sales of its multifunctional fiber ingredients over the next few years.

�The food industry in Israel reflects solid growth and is characterized by a large volume of MGR exports, which translates into good sales potential to food manufacturing� said Steve Cohen, CEO of Z Trim Holdings, Inc. �This agreement represents a good fit with our progressive expansion into international markets,� he said.  �We are excited to be working with Freya, and believe they will be a great partner in penetrating the growing Israeli market.�

The addition of Z Trim products to its lines enhances Freya ICB�s catalogue of healthful functional ingredients. �We are very excited to bring Z Trim to the Israeli market during 2009,� said Oren Meroz, Director of Marketing and Innovation for Freya ICB.

�We believe Z Trim will fit perfectly with the Israeli consumer need for innovative and healthful products,� he added. �Freya will focus its efforts during the initial stages to integrate Z-Trim as a key-ingredient among our costumer's product-line.�

#                                           #

ABOUT Z TRIM�

Z Trim, www.ztrim.com, is a functional food ingredient and emulsifier and is made from the hulls of either corn or oat. Z Trim is a versatile product that can serve as a fat replacement, thickening agent or emulsifier with texturization, binding, shaping, suspension, water control and pH balance attributes. Z Trim represents a frequently cost competitive alternative or complement to many of the oils, gums and starches it can replace. Because Z Trim is non-caloric dietary fiber, replacement of added fats with Z Trim can achieve up to 80% calorie reduction in many foods without negatively affecting taste or texture, and can substantially reduce harmful trans and saturated fats found in many foods. Z Trim has wide application in dairy products, dressings, dips, sauces, baked goods, processed meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes and many other foods.

 

ABOUT FREYA ICB, INCORPORATED

 

Established in 2001, Freya ICB Inc. is a privately owned company specializing in the marketing of innovative and scientifically-based products to the Israeli industrial and retail markets.

 

Freya markets an extensive variety of innovative products, high quality flavors and fine ingredients for customers in the food, beverage, functional-food, flavor, and nutraceutical industries.

 

The company�s 43 employees ensure that a complete package of technical support, products, samples and logistics, is developed appropriately. A 70,000 square foot headquarter facility in Tel Aviv anchors and monitors Freya ICB�s marketing and distribution network. Freya's professional and skilled staff, with representatives widespread throughout the country, is serving the dynamic,fast growing and unique kosher requirements food industry.

 

Forward-Looking State ments and Risk Factors

 

Certain statements in this press release are "forward�looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements invlve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Other factors, which could materially affect such forward-looking statements, can be found in our filings with the Securities and Exchange Commission at www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

 

Contacts: 

Media Relations (General & Trade Media), (847) 549-6002

Investor Relations (Financial Media), (847) 549-6002