Jon Dickl Joins Z Trim Holdings as Director of Sales for Wellness Foods

Wednesday September 12, 9:20 am ET

Bringing award-winning expertise in large scale food service management, nutrition innovation, and food marketing

MUNDELEIN, Ill.--(BUSINESS WIRE)--Jon Dickl, an award-winning specialist in school and general food service, nutrition, management, and marketing, joins Z Trim Holdings, Inc., (AMEX:ZTM - News), manufacturer and distributor of the Z Trim functional food ingredient and a variety of wellness foods.

Dickl, a credentialed School Nutrition Specialist, served as the Director of the School Way Cafe food service network for the Volusia County Schools in Florida, where he oversaw almost 70 school food service operations and managed all facets of the operation including planning, operations, innovation strategies and marketing of the school meals. The district serves approximately 50,000 meals per day. Dickl, an ardent supporter of the American School Nutrition Association, has participated in several leadership positions within the Florida School Nutrition Association (FSNA), presenting on several panels concerning legislation and nutrition innovation.

"The food manufacturing and food service industries are beginning to understand how Z Trim can be integrated into recipes and formulations nationwide, helping to meet customer demands for both wellness and taste," says Dickl. "I am very excited about the opportunity to share the success I have enjoyed utilizing Z Trim products in a large food service setting."

Previously Dickl was Food Service Director for the School Board of Highlands in Florida, where he was honored as the Silver Rising Star Director, a national award presented by industry professionals recognizing outstanding leadership, achievement, innovation, and service. Dickl also brings pertinent experience from the distributor side, as a sales representative for Sysco Foodservice of Central Florida and Heinz USA.

USDA-developed Z Trim is a natural non-caloric functional food ingredient that can lower calories from fat up to 80% in foods while maintaining superior taste and mouthfeel. Z Trim provides the texture of fats without the calories and can substantially reduce harmful trans fats, saturated fats, and cholesterol, and contribute to a healthy diet. Z Trim was recognized as the "Most Innovative Ingredient" at the 2006 Food Ingredients South America's (FISA) International Exhibition for Solution and Technology for the Food Industry conference.

 

Z Trim is used to reduce fats and maintain moisture for the dairy, bakery, meat and poultry, and sauces and dressings industries, as well as in schools participating in the nation's School Meals Program. It can make meats juicier, baked goods moister, and dips creamier. Z Trim food technology provides a natural solution to global challenges of obesity and associated health problems.

Forward-Looking Statements and Risk Factors

Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes," "anticipates," "plans," or "expects," and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements. There are a number of risks and uncertainties that could cause actual results to differ materially from those set forth in, contemplated by or underlying the forward-looking statements contained in this release. Those risks and uncertainties include, but are not limited to, our history of operating losses, lack thus far of significant market acceptance of our products, the fact that we may dilute existing shareholders through additional stock issuances, management's significant ownership of our common stock, our reliance on our intellectual property, and the potential negative effects of manipulation in the trading of our common stock. Reference is made to the Company's filings with the Securities and Exchange Commission for a more complete discussion of such risks and uncertainties.

Contact:
Media Contact: Phil Versten, 847-549-6002, [email protected]

Sales contact: Jon Dickl, 847-549-6002, [email protected]